TED presents Hannah Fry who in this accessible talk shows how complex social behavior can be analyzed and perhaps predicted through apt analogies to natural phenomena, like the patterns of a leopard’s spots or the distribution of predators and prey in the wild.

Hannah Fry trained as a mathematician and completed her Ph.D. in fluid dynamics in early 2011. After a brief period working as an aerodynamicist in the motorsport industry, she came back to UCL to work on a major interdisciplinary project in complexity science. The project spans several departments, including Mathematics and the Centre for Advanced Spatial Analysis, and focuses on understanding global social systems — such as Trade, Migration and Security. Hannah’s research interests revolve around creating new mathematical techniques to study these systems, with recent work including studies of the London Riots and Consumer Behaviour.